Selected Work
Foodcoin
A cashback and loyalty app for restaurants. Users earn cashback by paying through the app and spend it on future visits.
Context
After closing their first investment round, Foodcoin needed a team to turn the business idea into a real app — one where users could browse restaurants, create and top up their Foodcoin card, and pay with cash or cashback earned at the restaurants.
My role
As the only designer in the company, I led the product design end to end, working closely with the engineering team to ship the first version. That release let us collect our first usage metrics — which in turn helped satisfy investors and secure further funding.
